About Us


HINTRAG (Hachem Industry and Trading Group) was launched with a vision to produce high quality powder desserts, instant powder drinks and baking/cooking ingredients for retail sale and food service industry.

The founding partners of HINTRAG have more than 40 years of know-how in the powder dessert and drinks industry; in addition, they possess a well-established experience in fast moving consumer goods business. Using their rich background, they have created their venture.

The set goal of HINTRAG is to offer its local and international clientele innovative and high-end products at a competitive and unbeatable pricing, aiming to exceed its clients’ expectations while ensuring their unequivocal satisfaction.

HINTRAG was the granted the title of “Business of the Year for 2013” at the Brilliant Lebanese Awards.


At HINTRAG, we strive to keep track of relevant technological progress to secure efficiency of processes:

We have installed a leading research & development center, a spacious manufacturing facility with fully automated state-of-the-art machinery and production lines; all operated by a skilled and well trained team.

We are very fast in innovation: new products and categories are launched every year as our dedicated R&D team is always seeking new challenges in the field of desserts and drinks. We constantly identify opportunities and launching new products.

Quality Assurance

Consumer satisfaction” is HINTRAG’s main objective as well as its commitment to food safety and quality standards in production, packaging and products delivery. We conform to local regulatory and legislative bodies, such as LIBNOR standards, as well as international food laws, industry codes of practice and guidelines, such as Codex Alimentarius, Food Code, and EU legislation codes of practice.

To ensure safe food delivery to the market and strengthen our quality, we have installed within our premises an effective ISO 22000:2005 management system for Food Safety and Quality as well as an ISO 22005:2007 management system for Traceability in the Feed and Food chain; both certified by SAI Global with Australian Accreditation from JAS-ANZ.


At the present time, HINTRAG’s Successful brand ARUBA® is a leader in the local Lebanese market, and is invading export markets in over 24 countries on all 5 continents: around the GCC, the Levant, Europe, America, Australia and Africa, while always seeking expansion in new markets worldwide through our yearly participation as exhibitors in well-known trade shows for Food and Beverage such as SIAL in Paris, ANUGA in Germany and Gulfood in Dubai.

Moreover, HINTRAG handles the distribution of its brands in Lebanon through its dedicated distribution fleet and sales team, covering all the Lebanese territories border to border from North to South: mainly to hypermarkets, chain supermarkets, wholesalers, grocery shops, hospitals, diet & health centers, as well as catering and food service companies.

Become an Aruba Distributor >